The NBA has named IM8 its official nutrition partner in Australia and eight markets in Southeast Asia under a multi-year agreement announced Monday, October 12, 2026, according to Fox Business. The announcement was made in Hong Kong with IM8 co-founder David Beckham, Prenetics CEO Danny Yeung and former NBA player Chris Bosh present.
IM8 is a wholly owned subsidiary of Prenetics Global. The partnership covers Australia and markets including Indonesia, Malaysia, Singapore and the Philippines. The source did not specify the other covered markets or the financial terms of the agreement.
Fox Business reports that IM8 markets a supplement product called Daily Ultimate Essentials, which it says combines 90 ingredients. Yeung described the product and the company’s growth in an interview with the outlet. The article also reports that IM8 has worked with athletes and other public figures, including basketball player Giannis Antetokounmpo and tennis player Aryna Sabalenka.
The article includes promotional claims from the company about its product, growth and future plans. Those claims are attributed to Yeung or IM8 and are not independently established in the supplied material. Yeung also said the company plans to introduce gummies in the first half of 2027 and is developing a hydration product.
The agreement expands IM8’s sports partnerships into a regional NBA arrangement. The source describes the NBA’s review of the product as including its ingredients, results and certifications, based on Yeung’s account.
