Two electronic billboards in the Phoenix area carried a message urging Arizona Cardinals owner and team president Michael Bidwill to sell the team, according to the supplied report, which cites AZFamily. The signs included the hashtag “#BIDWILLOUT” and said they were funded by Cardinals fans.

The campaign was organized by Nathan Kropp, known on social media as Mr. AZ Sports. Kropp said frustration among supporters helped prompt him to look into buying billboard space. He described fan reactions online as especially strong after a recent game at State Farm Stadium, where he said he saw more people supporting the visiting Detroit Lions than the Cardinals. That observation was Kropp’s account; the source material does not provide attendance or fan-affiliation figures to confirm it.

Arizona entered the period described in the report with a 1-4 record. The team had lost four straight after winning its season opener. The article characterized the billboard campaign as a public expression of discontent with the franchise’s ownership and direction.

Kropp said he began contacting billboard companies after seeing angry responses from fans on X. He said the project ultimately resulted in two electronic signs being displayed in the Phoenix area. The supplied report does not identify the billboards’ precise locations, the cost of the campaign, or how many people contributed.

The report also said the Cardinals had not won a postseason game in more than a decade. Kropp described the team as difficult to support in its current state and said fans wanted change. Those comments reflect his view of the fan base; the material does not include a survey or other measure of supporters’ opinions.

The Cardinals organization did not offer a comment on the billboard campaign, according to the report. It remains unclear whether the signs will prompt any response or change from the team’s ownership. The source presents the campaign as a fan protest rather than evidence of an announced organizational decision.